Survey

I created a survey on the website 'survey planet' in order to gather a response from potential target audience to see whom I will appeal my magazine, billboard and website too. The questions asked were just to gather some research on what the audience would like to see in a magazine and if they actually read them. I further asked what would be expected to see on a billboard and website but unlike when I asked about a magazine a essay type reply was left in order to gather full suggestions. As I have done a magazine before in my AS year I gathered features and information about this that I could use. However I have not created a website or a billboard before and therefore need to gather as much research as I can.
 


Below is a summary of the results I received from several people from work, college, friends and family.

• 58% still read magazines
• They read them on average of once every two weeks
• The most popular genre was fashion and gossip
• on average people were willing to a maximum of 4 pounds
• articles, interviews, and images attracted people to a magazine
• 85% of the females would read a prom magazine
• this years prom trends and tips for prom
• 88% of all people shop online regularly for clothing
• 62% said they would purchase a prom dress online
• from a website people expect it be easy to understand, easy to navigate, short and memorable web address, good colour scheme and images to visually display points and information
• 48% of people said they do not notice billboards
• from a billboard people expect to see images, short and snappy information and good colour scheme.