Here are the questions I found most useful to ask;
- Demographics - Are they male or female? what age group?
- Psychographics - What hobbies do they have? How do they spend their free time?
- Do they read magazines?
- How much do they spend?
- what do you expect to see on a magazine?
- Do you use websites?
- what for?
- Do you shop online?
- what do you expect to see on a website?
- Do you notice billboards
- What do you like to see on a billboard?
I also found tips for conducting an interview
- stay relaxed
- make your source feel relaxed
- be comfortable
- have questions prepared
- note down answers correctly
- be patient
What have you learned? How does it help?
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