Monday, 22 August 2016

Target Audience interview research

Before conducting my Interview on several people for further research for my final products I decided to look it up on google. I was searching the types of questions to ask and how to approach the interview.
Here are the  questions I found most useful to ask;

  • Demographics - Are they male or female? what age group? 
  • Psychographics - What hobbies do they have? How do they spend their free time? 
  • Do they read magazines? 
  • How much do they spend? 
  • what do you expect to see on a magazine?
  • Do you use websites?
  •  what for? 
  • Do you shop online?
  • what do you expect to see on a website?
  • Do you notice billboards
  • What do you like to see on a billboard?
I also found tips for conducting an interview
  • stay relaxed 
  • make your source feel relaxed 
  • be comfortable 
  • have questions prepared 
  • note down answers correctly 
  • be patient 

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