When creating my billboard I decided I wanted to add a slant onto my picture in order to make it a lot more fun for my target audience. I felt This would engage them more as they were younger and would want something fun to look at and interest them. It would also help to captivate their attention. In order to do this I had to right click on my image and then click the skew icon. This then allowed me to play around with the angle until I was happy. I then placed the image where I felt it fitted into the page correctly. i then decided to go against this decision as i felt it didn't fit with my target audience and did not look professional. 
This is the progress of my billboard. Despite it being plain and simple I felt this gave an effective and professional feel for the target audience. 
I feel this will draw the attention of the target audience. I also feel the use of black and grey will draw a lot of attention and focus to on the images of the colored dressed that will be featured. I want to us simple yet effective fonts that will stand out, be easy to read and blend well with my genre. I will stay away from handwritten fonts as I feel they are really hard to read. When considering language and register I wanted to stay away away from a very formal communication with my audience as I feel it would creator a social distance between me and the reader. Alternately I do not wish to take an informal tone of being too colloquial. Being in the middle would engage my target audience and also match the genre. When thinking of the mise en scene I had to look at feature such as the lighting and the props. I wish to use a range of lighting in order to show different sides to the dresses, hair etc. The costumes in which I plan to use all features the different types of prom dresses in a range of styles and colours to appeal to a wider target audience. The makeup on each model will vary depending on the dress and hair in which she has. For example a simple, light pink dress will have a neutral eye and simple makeup. However a bold bold dress will have a mare daring lip or bolder eyes. I don't feel that I would use props in my images in order for the focus to be solely on the outfit that he model is wearing.
When laying out my magazine I wanted to create something that challenged the generic conventions of a magazine while also adding my own touch. The colour scheme will be the same as detailed above to keep the continuity and so the target audience will also know what to expect when reading the magazine. On the front cover of my magazine I will place my dominant image underneath my masthead with my issue number and price below. This will be framed by the sell lines to show the dominance. Down the left side of the page I will place my cover lines which are even spaced and will be in several fonts in order to add range and character to the page. My main cover line will be a little more central than the others while also not following the evenly spaced gaps. This will be about the model from the dominant page and the article in which she is involved in. The barcode is then located int he bottom right corner. The mise en scene of this piece will vary as I want to take professional photos with a blurred background or a smile background. However here are some images to have the background moved or to have a plain one in order to add focus on the dresses/ hair and makeup represented. I don't think props will be used as I want the focus to be on the models.
The contents page of my magazine will also be evenly spaced to make it uncluttered and easy to read. At the top left side of the page I will place the 'content' logo and placed above this a tiny replicate of my masthead logo will be placed on the top to represent the magazine. Once again below this will be the issue number and website as this was a generic convention I came across several times. An image of my front cover will then be placed on a slanted angle to tie everything together. On the bottom left side of the page I will place my editors note which will detail my favorite article in the magazine and a brief couple of sentences about it. The main cover line will be featured in the top, right corner of the page through the use of a image which is shown on the right. This will be the same model as my front cover but a different image. Below this and taking up the rest of the page will be the features in which are in the magazine. These will be in a three column structure.
Finally is my double page spread I which the article title will be spread across the top of the page. In a scattered array I will place images linked to the article I will be writing about. Fitted around these images will be the article itself. I will place a kicker in order to engage the target audience in the page. Finally the article wouldn't be wrote in a large chunk of text as I feel this puts the target audience off form reading it. The images I will use on the piece will be alternative. For example the two pictures below are images in which could incorporate regional businesses to make the magazine a lot more personal. This will also help to adverse the companies and allow there name to be branched out.
I felt each of these would add different character to the photographs. However I decided that the best to go for would be the actual prom location and around the area in which they live such as the back garden. Several of the photos from the home can have the background removed however some may be included to add the professional touch. Having photos from the actual prom location would also add authenticity to the photographs as they were actually from the time and place of prom and captured the true moment.
